40 years of the ace of clubs

6 Dec

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Colnago’s ace of clubs logo has featured on bikes ridden by some of the world’s leading professionals since 1974, but it was inspired by a great Italian victory four years earlier.

In 1970, Michele Dancelli ended a 17-year drought for Italy at Milan-San Remo when he rode home alone on a Molteni-branded bike built by Ernesto Colnago. Writing in La Gazzetta dello Sport Bruno Raschi described Dancelli as having “won on a bicycle that was in bloom”.

Speaking later with Colnago, Raschi suggested the he should create a symbol of that victory. “I liked the idea right away,” Colnago admitted. “San Remo is the city of flowers and Raschi had written that the bicycle was in bloom, and I was hoping in my heart that I would become an ace in the bike world.

“As soon as I got home, I created the new logo – the ace of clubs. Today that logo is recognized all over the world.”

 

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